Nibbler SEO audit for stonecare.com
Summary
Overall8.5
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 13:21 on 2 May 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider updating this website regularly with new content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links5.3
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL stonecare.com/cleaners .background-image-66337a87716da {background-image: url(https://stonecare.com/media/wysiwyg/stonecare/SCI_HomepageHeader_2280x960_v3_092921_1.jpg);}@media only screen and (max-width: 768px) and (min-width: 640px) {.background-image-66337a87716da {background-image: url(https://stonecare.com/media/wysiwyg/stonecare/SCI_HomepageHeader_Mobile_100121.jpg);}}@media only screen and (max-width: 640px) {.background-image-66337a87716da {background-image: url(https://stonecare.com/media/wysiwyg/stonecare/SCI_HomepageHeader_Mobile_100121.jpg);}} stonecare.com/
- Consider shortening long anchor text.
- 55 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Freshness6.8
Last updated January 22, 2024
- It looks like this website was last updated on Monday, 22 January 2024. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Amount of content8.0
Rendering Chart...
- This website has an average of 318 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| stonecare.com/ | 2964 | 472 |
| stonecare.com/checkout/cart/ | 1426 | 217 |
| stonecare.com/polish | 1865 | 286 |
| stonecare.com/sealers | 2066 | 321 |
| stonecare.com/stain-removal | 1944 | 296 |
Meta tags8.4
This is how this website will look in Google search listings:
Stone Care International, Trusted by Stone Care Professionals
stonecare.com/
Stone Care International manufactures professional-quality stone care cleaners, polish and sealers for the natural stone in your home. Our products are trusted be ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| stonecare.com/ | title | Stone Care International, Trusted by Stone Care Professionals |
| stonecare.com/ | description | Stone Care International manufactures professional-quality stone care cleaners, polish and sealers for the natural stone in your home. Our products are trusted be professionals and designed for you. |
| stonecare.com/ | robots | INDEX,FOLLOW |
| stonecare.com/ | viewport | width=device-width, initial-scale=1 |
| stonecare.com/ | format-detection | telephone=no |
| stonecare.com/ | msapplication-tilecolor | #000000 |
| stonecare.com/ | msapplication-config | images/favicons/browserconfig.xml |
| stonecare.com/ | theme-color | #ffffff |
| stonecare.com/ | generator | Powered by Slider Revolution 6.6.7.1 - responsive, Mobile-Friendly Slider Plugin with comfortable drag and drop interface. |
| stonecare.com/checkout/cart/ | title | Shopping Cart |
| stonecare.com/checkout/cart/ | robots | INDEX,FOLLOW |
| stonecare.com/checkout/cart/ | viewport | width=device-width, initial-scale=1 |
| stonecare.com/checkout/cart/ | format-detection | telephone=no |
| stonecare.com/checkout/cart/ | msapplication-tilecolor | #000000 |
| stonecare.com/checkout/cart/ | msapplication-config | images/favicons/browserconfig.xml |
| stonecare.com/checkout/cart/ | theme-color | #ffffff |
| stonecare.com/checkout/cart/ | generator | Powered by Slider Revolution 6.6.7.1 - responsive, Mobile-Friendly Slider Plugin with comfortable drag and drop interface. |
| stonecare.com/polish | title | Stone Care International Granite & Stone Polish |
| stonecare.com/polish | description | Polishing stone prevents dulling, rings and streaks and it provides a protective coating to stone. |
| stonecare.com/polish | robots | INDEX,FOLLOW |
| stonecare.com/polish | viewport | width=device-width, initial-scale=1 |
| stonecare.com/polish | format-detection | telephone=no |
| stonecare.com/polish | msapplication-tilecolor | #000000 |
| stonecare.com/polish | msapplication-config | images/favicons/browserconfig.xml |
| stonecare.com/polish | theme-color | #ffffff |
| stonecare.com/polish | generator | Powered by Slider Revolution 6.6.7.1 - responsive, Mobile-Friendly Slider Plugin with comfortable drag and drop interface. |
| stonecare.com/sealers | title | Stone Care International professional grade sealers |
| stonecare.com/sealers | description | Sealing natural stone is the most important thing you can do to preserve it's beauty for as long as possible. |
| stonecare.com/sealers | robots | INDEX,FOLLOW |
| stonecare.com/sealers | viewport | width=device-width, initial-scale=1 |
| stonecare.com/sealers | format-detection | telephone=no |
| stonecare.com/sealers | msapplication-tilecolor | #000000 |
| stonecare.com/sealers | msapplication-config | images/favicons/browserconfig.xml |
| stonecare.com/sealers | theme-color | #ffffff |
| stonecare.com/sealers | generator | Powered by Slider Revolution 6.6.7.1 - responsive, Mobile-Friendly Slider Plugin with comfortable drag and drop interface. |
| stonecare.com/stain-removal | title | Stone Care International Stain Remover |
| stonecare.com/stain-removal | description | Remove Stains from Natural Stone. Our products are designed by professionals, but are easy enough for any homeowner to use. |
| stonecare.com/stain-removal | robots | INDEX,FOLLOW |
| stonecare.com/stain-removal | viewport | width=device-width, initial-scale=1 |
| stonecare.com/stain-removal | format-detection | telephone=no |
| stonecare.com/stain-removal | msapplication-tilecolor | #000000 |
| stonecare.com/stain-removal | msapplication-config | images/favicons/browserconfig.xml |
| stonecare.com/stain-removal | theme-color | #ffffff |
| stonecare.com/stain-removal | generator | Powered by Slider Revolution 6.6.7.1 - responsive, Mobile-Friendly Slider Plugin with comfortable drag and drop interface. |
Server behaviour8.5
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application for all pages.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- This website uses a temporary (HTTP 302) redirect from http://www.stonecare.com to http://stonecare.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| stonecare.com/ | Our Brands | H2 |
| stonecare.com/ | Categories | H3 |
| stonecare.com/ | Popular Products | H3 |
| stonecare.com/ | Subscribe to our email list | H3 |
| stonecare.com/ | AS SEEN IN | H3 |
| stonecare.com/ | Cleaners | H5 |
| stonecare.com/ | Polish | H5 |
| stonecare.com/ | Sealers | H5 |
| stonecare.com/ | Stain Removal | H5 |
| stonecare.com/checkout/cart/ | Shopping Cart | H1 |
| stonecare.com/checkout/cart/ | Our Brands | H2 |
| stonecare.com/polish | Polish | H1 |
| stonecare.com/polish | Our Brands | H2 |
| stonecare.com/polish | Let Your Stone Shine | H2 |
| stonecare.com/sealers | Sealers | H1 |
| stonecare.com/sealers | Our Brands | H2 |
| stonecare.com/sealers | Protect Your Natural Stone | H2 |
| stonecare.com/stain-removal | Stain Removal | H1 |
| stonecare.com/stain-removal | Our Brands | H2 |
| stonecare.com/stain-removal | Remove Stains from Natural Stone | H2 |
Images9.9
7% of images have a clearly defined size
9 images are being resized by the browser
- Most images (93.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 9 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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